Liz Richards is a Partner at McKenna Media. Liz got her start at the Democratic Senatorial Campaign Committee IE in the successful 2012 cycle, where she managed millions in ad traffic for the nation’s top targets for control of the U.S. Senate.
After working on and managing campaigns in Delaware, her home state, New Jersey, Maryland, and Wisconsin, Liz joined McKenna Media in 2015. Since then, she has led some of our firm’s most impactful work for clients like Interior Secretary Deb Haaland, Congresswoman Becca Balint, Congresswoman Melanie Stansbury, Mayor Joyce Craig and winning candidates up and down the ticket in Connecticut, Iowa, Indiana, Maryland, Oregon, Pennsylvania, Wisconsin, and more. A seasoned political strategist that digs in deep on the production elements, Liz has earned a reputation as a collaborative partner to campaigns and causes across the country. In addition to her work as a media consultant, Liz is a leading advocacy strategist for economic justice campaigns across the country, most recently leading successful campaigns to pass paid family and medical leave in Delaware and paid sick days in Maryland.